This campaign was a refresh to Priority Health’s existing “Shift” campaign, which highlighted life’s shifting priorities and the need for an insurance company to shift with them. We were able to create a relatable campaign that resonated with audiences by featuring the brand’s bright color palette and telling whimsical stories through portrait photography. We brought this campaign to life through digital, social and OOH ads.

CD: Matt Herrmann ACD: Nicole Irland AD: Katrina Moenning CW: Camilo Gomez