This campaign centers around the idea of confidence. It reassures residents of Central Wisconsin that Marshfield Clinic Health System (MCHS) has the expertise and medical technology that patients can trust. The art direction for this campaign establishes brand recognition by using MCHS’s cross logo as a framing tool for photography. Bold headlines, using MCHS’s striking magenta, draw attention to the assured copy that gives viewers confidence in the MCHS brand.

ECD: Kevin Kriehn AD: Katrina Moenning CW: Kia Namin