In 2020, Priority Health was looking for a way to connect with members. A drive-in movie proved to be the perfect opportunity to bring people together in a safe, fun way. The design for this event activation modernizes a retro aesthetic with a dotted texture and angular geometric shapes. While creating strong brand recognition with the Priority Health color palette, there are also subtle nods to healthcare with the plus sign throughout the design.

CD: Matt Herrmann ACD: Nicole Irland AD & Illustration: Katrina Moenning CW: Ali Coates