UW-Oshkosh (UWO) was in search of a new brand campaign that would help the university stand out among the various University of Wisconsin schools. The One Step Ahead campaign celebrates the university’s unique approach to higher education, which helps students emerge as innovators. The art direction for this campaign uses the university’s letter mark to frame students while bold circles emanate from the frame, representing how UWO helps students unleash their potential. The bold, new color palette and ownable “O” graphic helped create distinction and brand recognition for the university.

CD/CW: Seth Gordon AD: Katrina Moenning CW: Laura Abbott