Aspen Chamber and Resort Association (ACRA) wanted to create a stronger connection between Aspen residents and tourists. By bringing ACRA’s mission statement to life through illustration, we created a welcoming campaign that encourages tourist and residents to respect the land and each other by signing the Aspen Pledge. This campaign, which leaned heavily into sustainability, uses humanistic icons in a soft, welcoming color palette.

CD: Kate Tierney & Sarah McAfee AD & Illustration: Katrina Moenning CW: Kia Namin & Laura Abbott